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CD REVIEW: SIMO – Rise & Shine

CD REVIEW: SIMO – Rise & Shine
Mascot Label Group
September 2017
Reviewed by Shane Pinnegar
8 ½ /10

If SIMO’s second album was a retro rock tour de force, then album #3 goes one better, turning the funk and soul up to eleven and taking the experience and psychic bond forged over a year on the road, and applying that to make a hyper-intense record that can’t be tied by any genre descriptions.

A raw funk feel permeates the bluesy foundations of the whole album. Opener Return snatches at a ‘70s Sly & The Family Stone groove; Meditation has sexy, Prince-like undertones; People Say’s Hendrix style searing guitar; Don’t Waste My Time’s soulful Lenny Kravitz-infused jam.

J.D. Simo, Adam Abrashoff and Elad Shapiro aren’t just ripping off favourites though – they’re looking wayyyyy back to the source of inspiration for these artists and more, and funnelling it all through their own impressive talents in a raging fire of hormones and guitar licks, a rock n’ roll history lesson made into a brand new thing.

Startlingly good and relentlessly engaging, it all culminates in the epic closing track I Pray. A psychic prayer for a better world, a heartfelt plea for more open minds, more living and equality, it’s hippy ideals are mirrored by perfectly trippy music that changes tack more than once. Don’t let the word ‘hippy’ negate the importance and truth of the message here, nor the magic in the music and between the notes – SIMO combine elements of The Doors, Hendrix and every jam band ever to make a grandiose statement that is both perfectly self-indulgent AND globally spiritually aware and relevant at the same time.

CD REVIEW: SIMO – Rise & Shine

Filed Under: CD Reviews

About the Author: Editor, 100% ROCK MAGAZINE

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